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Actress and entrepreneur Jennie Garth will represent the skincare brand in a new campaign that debuts in September.
August 29, 2024
By: Rachel Klemovitch
Assistant Editor
Perricone MD has recruited actress and entrepreneur—and advocate for healthy aging—Jennie Garth as its new Brand Ambassador. This collaboration leverages Garth’s long-standing affinity towards the brand and its founder, Dr. Nicholas Perricone. Robert Koerner, President of Perricone MD, commented, “Jennie’s lifestyle and interests perfectly embody the Perricone MD holistic, Three-Tier Philosophy for healthy aging. She has been an active consumer of the brand for the past twenty years, making her the perfect partner to help us communicate our core belief that true beauty is radiant health. And Jennie has not only the trust from her community, who turn to her for authentic product recommendations and advice, she has a natural connection with our core 50+ consumer target.” Starting in September, Garth will represent the brand on QVC for key moments, bringing her notoriety and love for Perricone MD skincare to this core audience. Her focus on wellness aligns with Perricone MD’s core values, including its Three-Tier Philosophy consisting of a healthy, balanced anti-inflammatory diet, nutritional supplements, and advanced clinical skincare solutions. Garth said, “Since discovering Dr. Perricone in the ’90s as a pioneer in healthy aging, I’ve counted on Perricone MD throughout my skincare journey. As a strong advocate for healthy aging and self-care, Perricone MD’s approach to celebrating women being comfortable in their skin deeply resonates with me… I’m eager to see where this partnership takes us and to share all the exciting developments that are on the horizon.”
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